CD Cover Analysis- No More Idols: Back cover

DIgipack Colour Research

Digipack-Colour

-Our experiences with objects determine how we feel about the colours of those objects.

-There are general trends in colour preferences across cultures, but wide differences among individuals.

-The main theory is that we like colours that are tied to things that are healthy and promote survival.

-People prefer whichever colour had been linked to the positive images they saw, whether red or green-Part of an experiment.

“Its far more important for your brand’s colours to support the personality you want to portray instead of trying t align with stereotypical colour associations”

Both genders like blue

Both genders are fond of orange or brown

Men prefer bright colours whilst women prefer soft colours.

Analogous-These are colours that have matching hues. They are hard to use well because they can overpower each other.

Monochromatic-These focus on the same colour but are different shades.

Complementary- two colours opposite of each other in the colour wheel, this is the middle ground of analogous and monochromatic.

Digipack and Advert Research

Digipack and Advert

Ancillary products to support your video

A digipack typically consists of a book-styel paper or cardboard outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipack-style packaging is often used for CD single or special editions of CD albums. Digipack-style cases grew in popularity among record labels and recording artists in the early 2000’s.

Rules:

·      4 or 6 panel digipack

·      All images and artwork should be your won

·      You can get up to 10 marks for your digipack

·      Can submit an individual or group digipack

·      Only have to submit an electronic version

The research into the chosen genre should have given you a good understanding of the mise-en scene.

-Colour

-Font

-Images

Advert

Produce an advert which is A4 size, things to include:

·      Tour details

·      Track details

·      Reviews/Ratings

·      Record company logo

·      A picture of the album

·      Facebook/twitter/myspace

--Drafts and sketches of all the designs--

Target Audience Profile (TAP)

Target Audience Profile (TAP)

Gender: Male

Name: Alex Moulbry

Age:18 years of Age

Marital/Family Status: Single

Ethnic background: White British

Sexual Orientation: Heterosexual

Religion: Athiest

Geographical location: London

Education: Studying Media at College

Occupation: Sales assistant (Part Time)

I am a very tidy and organised individual, I like things to be clean and have to have plans clearly laid out. I’m not a fan of waiting and prefer to stay busy so when I have nothing to do, ill download music.

I like listening to music with several and complex beats but which mainly create an image in my head. As i am studying media in college, I prefer narrative based videos but also songs which allow you to do this-fast cuts quick editing & Songs with relatively high pitch voices and harmonies make it all the better.

Interests & Hobbies: Sport & Listening to music, going out drinking and socialising with lads and lasses

Favourite Genre(s): Electron Dance, Drum and Bass

Favourite Bands(s): Chase & Status, Nero, Sub Focus

Favourite Radio Station: Radio 1 with Annie Mac or Radio 1Xtra

Dislikes: Seriousness, being told what to do

Demographics & Psychographic

Uk Tribes- What tribes are you?

Channel 4 Tribes:

Findings: young people were asked to describe themselves through numerous research activities and in turn, identified themselves as members.

Demographics

-Gender

-Age

-Social class

-Ethnic background

-Demographics

-Marital/family status

-Religion

-Interests

-Geographical location

VALS-Values, Attributes and Lifestyle

Primary motivation

                               Innovators

Thinkers.                Achievers.                 Experience

Believers.               Strivers.                     Makers

                               Survivors

A- upper class-high managerial

B- middle class-professional

C1- lower middle class

C2- skilled working class-skilled manual workers

D- working class-semi and unskilled manual workers

E- those at the lowest level of substance-pension

Psychographic

Mainstream-Seek security

Aspirers-Seek status

Succeeders -Seek control

Resigned-Seek survival

Explorers-Seek discovery

Strugglers-Seeks escape

Documentary Research

Documentary Research 

Dance music is generally produced for the use by DJs, sometimes by the DJ themselves, who then performs a live-set of their own music arrangements, or plays tracks from different artists in a rhythmic pattern in their DJ mix

Electronic dance music that originated in the United States and United Kingdom during the late 1970s.

First video - Giorgio Moroder and vocalist Donna Summer on the song "I Feel Love", a groundbreaking dance/discothèque hit with no traditional instruments.

the genre became essential in the evolution of techno, and, to a lesser but important degree, house music.

Artists like Daft Punk, Jus†ice or Calvin Harris represent only a small portion of those artists, coming mostly from a house music and electro-funk

By 1988, house music had exploded in the UK and Germany with acid house becoming increasingly popular.

late 1990s.[12] At that time, a wave of electronic music bands from the UK, including The Prodigy, The Chemical Brothers, Fatboy Slim and Underworld, had been prematurely associated with an "American electronica revolution."

In 2009, French house musician David Guetta began to gain prominence in mainstream pop music after the 2009 release of "When Love Takes Over"

The increased prominence of EDM was also fueled by concerts and festivals, such as Electric Daisy Carnival

Target Audience –

Younger audiences (16-25 year olds)

Mixmag Magazine (dance mag) – mean age of people who read it is 24 – being 72% of boys and 28% of girls

Codes and Conventions –

The main code and convention of electronic music is that electronic instruments are used in the song such as keyboard used by Metronomy. The codes and conventions of the music videos include bright colours, often narrative videos related to the lyrics, strobe lighting, quick editing and occasionally fun upbeat atmosphere.

Bright colours, strange videos which don’t make sense, strobe lighting effects and bright colours

Sometimes more indie genre with scruffy looks and casual clothes with a down to earth atmosphere and clips of day-to-day life

Location relevant to music such as clubs or parties. Occasionally narrative stories.

Narrative videos typically clarify the meaning of the song and it’s lyrics.

Snap -Rhythm is the dance:

"Rhythm Is a Dancer" is a song recorded by German eurodance group Snap!. It was released in April 1992 and achieved huge success in many countries around the world, topping the charts in France, Ireland, Italy, Netherlands, Germany and the United Kingdom

Uses animated shots & flickering astronomy/aviation maps and animated figures dancing.

Was first in the charts in 1992-1993 in 10 different countries

End Credits- chase & status

Released	29 October 2009
Format	CD single, 12" vinyl, Digital download
Recorded	2009
Genre	Drum and bass
Length	3:19
Label	Vertigo, Ram
Writer(s)	Will Kennard, Saul Milton, Ben Drew
Producer(s)	Chase & Status, Plan B

Questionnaire Results

Survey Questionnaire

Survey Questionnaire

1.   What is your gender?

·      Male

·      Female

·      Other

2.   What artist do you listen to frequently?

·      Chase and Status

·      Sub focus

·      Scouting for girls

·      Beyonce

·      Slipknot

·      Daft Punk

·      Other

3.   What genre of music do you listen to mostly?

·      Drum & Bass

·      Dubstep

·      Dance

·      Trance

·      House

·      Other

4.   What do you expect to see in the music video for this type of song?

·      Narrative

·      Party

·      Live shows

·      Lyrics

·      The artists

·      Other

5.   Where do you shop?

·      Topshop/Topman

·      H&m

·      Pulp

·      Fatface

·      Next

·      Other

6.   What Programmes do you watch?

·      Eastenders

·      Top gear

·      Great British Bake Off

·      Holby City

·      Grand Designs

·      Other

7.   What are your hobbies?

·      Sport

·      Music

·      Gardening

·      TV/Film

·      Gaming

·      Other

8.   Rate these artists in order- 5 being highest, 1 being lowest.

·      Chase & Status

·      Nero

·      Sub Focus

·      Flux Pavillion

·      The Prodigy

9.   Radio station you most likely listen to?

·      Radio 1

·      Heart

·      Radio 4

·      Jack FM

·      Mix 96

·      Other

·       

10.                 Favourite Type of Holiday?

·      Cruise

·      Adventure (camping)

·      Holiday Resort

·      Safari

·      Other