Documentary Research
Dance
music is generally produced for the use by DJs, sometimes by the DJ themselves, who then performs a
live-set of their own music arrangements, or plays tracks from different
artists in a rhythmic pattern in their DJ mix
Electronic
dance music that originated in the United States and United Kingdom during the
late 1970s.
First
video - Giorgio Moroder and vocalist Donna Summer on the song "I Feel Love", a groundbreaking dance/discothèque hit with no
traditional instruments.
the
genre became essential in the evolution of techno, and, to a lesser but important degree, house music.
Artists
like Daft Punk, Jus†ice or Calvin Harris represent only a small portion of those artists,
coming mostly from a house music and electro-funk
By
1988, house music had exploded in the UK and Germany with acid house becoming increasingly popular.
late
1990s.[12] At that time, a wave of electronic music bands from
the UK, including The Prodigy, The Chemical Brothers, Fatboy Slim and Underworld, had been prematurely associated with an
"American electronica revolution."
In
2009, French house musician David Guetta began to gain prominence in mainstream pop music after the 2009 release of "When Love Takes Over"
The
increased prominence of EDM was also fueled by concerts and festivals, such as Electric Daisy Carnival
Target
Audience –
Younger
audiences (16-25 year olds)
Mixmag
Magazine (dance mag) – mean age of people who read it is 24 – being 72% of boys
and 28% of girls
Codes
and Conventions –
The
main code and convention of electronic music is that electronic instruments are
used in the song such as keyboard used by Metronomy. The codes and conventions
of the music videos include bright colours, often narrative videos related to
the lyrics, strobe lighting, quick editing and occasionally fun upbeat
atmosphere.
Bright colours, strange
videos which don’t make sense, strobe lighting effects and bright colours
Sometimes more indie
genre with scruffy looks and casual clothes with a down to earth atmosphere and
clips of day-to-day life
Location relevant to
music such as clubs or parties. Occasionally narrative stories.
Narrative videos
typically clarify the meaning of the song and it’s lyrics.
Snap -Rhythm is the
dance:
"Rhythm Is a Dancer" is a song recorded by
German eurodance group Snap!. It was released in April 1992 and achieved huge success in
many countries around the world, topping the charts in France, Ireland, Italy,
Netherlands, Germany and the United Kingdom
Uses animated shots & flickering astronomy/aviation maps and
animated figures dancing.
Was first in
the charts in 1992-1993 in 10 different countries
End Credits-
chase & status
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Released
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29 October 2009
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Format
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|
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Recorded
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2009
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Length
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3:19
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Chase & Status, Plan B
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