DIgipack Colour Research

Digipack-Colour

-Our experiences with objects determine how we feel about the colours of those objects.

-There are general trends in colour preferences across cultures, but wide differences among individuals.

-The main theory is that we like colours that are tied to things that are healthy and promote survival.

-People prefer whichever colour had been linked to the positive images they saw, whether red or green-Part of an experiment.

“Its far more important for your brand’s colours to support the personality you want to portray instead of trying t align with stereotypical colour associations”

Both genders like blue

Both genders are fond of orange or brown

Men prefer bright colours whilst women prefer soft colours.

Analogous-These are colours that have matching hues. They are hard to use well because they can overpower each other.

Monochromatic-These focus on the same colour but are different shades.

Complementary- two colours opposite of each other in the colour wheel, this is the middle ground of analogous and monochromatic.